Budweiser, Modelo, Corona
Hard work deserves a drink. Escape stress. Find happiness in a bottle.
Jack Daniel’s, Grey Goose, Patron
Live boldly. Chase perfection.
Celebrate success with every sip.
Barefoot, Josh Cellars, Kendall-Jackson
Find connection. Celebrate love and family.
Create life's best moments in a glass.
Whether it’s beer, spirits, or wine, the emotional pitch has always been the same:
That drinking alcohol equals success, escape, connection, and joy.
These stories shaped how we celebrated, connected, and lived.
Drink to escape. Drink to connect. Drink to matter.
Alcohol has been marketed as the solution to nearly every emotional need.
But those promises come at a cost. And it’s time we started asking who profits from the stories we’ve been sold - and what happens when we write a new one.
Disclaimer: The brand names shown above are used for illustrative and educational purposes only. The advertising messages referenced reflect common themes in public marketing and are not intended to suggest misconduct or direct actions by any specific company.
It is not just the advertising. The media, the studies, even the messages from our parents. I will never forget the first time my father told me to go have a glass of wine to deal with a stressful situation. I think I was about 19.
What We Were Told…
“A glass of wine is good for your heart.”
“Drinking helps you relax.”
“Everything in moderation.”
We have and are still being sold a story - in headlines, studies, and mainstream health advice:
The science has shifted. The conversation is catching up.
The truth? There may be no safe level of alcohol - and the tradeoffs are real:
Temperates is here to help you choose better — not quit harder.
We believe in clarity, community, and conscious decisions.
Explore. Question. Reset.
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